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Apple Cider Vinegar Seasoning (2)
Jun 05, 2018

Apple cider vinegar seasoning (2)

Second, several famous brands of rice vinegar (such as: Shanxi aged vinegar, Zhenjiang balsamic vinegar, Zhejiang rose vinegar, Fujian Honggui vinegar) and many local brands (such as Qingdao lighthouse rice vinegar, Jinan Dexin Zhai, Xuzhou Wantong, etc.) have occupied The entire county and city level or above market; the rural market is dominated by local small-scale manufacturers. For example, in Shandong Province, two-thirds of the vinegar market is in rural areas, and one-half of the rural market is occupied by local small businesses. Occupy, there are more than 40 small vinegar factories near the village of Zibo, which has strong competitiveness in the rural market. Finally, the vinegar market has a relatively stable sales volume. Since 1995, the domestic market has been stable at about 2 million tons, and there is limited market growth space. Taking Shandong Province as an example, according to statistics compiled by the Provincial Bureau of Statistics, manufacturers with annual sales of over 5 million yuan since 1995, the total vinegar production has been maintained at about 120,000 tons, and about 60,000 tons are produced by many small manufacturers. The market consumption of seasoned vinegar is relatively stable. This is similar to the US market. Statistics from New York's Bell Information Center show that supermarket sales of all types of bottled vinegar in the United States have gradually increased from 1.71 billion US dollars in 1993 to 2 billion US dollars in 1996. Later, in 1997 and 1998, it was basically stable at about 2 billion U.S. dollars or even declined. Therefore, the absolute market growth of seasoned vinegar is limited, there will be no major breakthrough in the relative market space in recent years, and competition in the industry will become increasingly fierce.


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